Read this before you start creating content…
Creating content that actually results in sales can seem a little daunting. With so much conflicting social media advice, it can be easy to focus on trying every new thing, when actually the best thing you can do, is go back to basics and focus on this one thing.
WHO you are creating content for.
If you don’t know who you’re creating content for, and who you want to work with, how can you possibly create content that shows them that you know how to help them?
Short answer is, you can’t.
You can’t create effective content, if your messaging isn’t hitting the mark…
But how do you do this?
Before you start creating your content marketing strategy, ask yourself these things:
Who are you creating content for?
Be as specific as you can be. The more specific, the better as this will inform the language you use. Think about their:
Age
Gender
Occupation
Wants and needs
Income
What do they spend their money on?
What do they connect with online?
Their personality traits
Then, ask yourself about what they struggle with. What problems need solving for them?
This will help you nail down your core messages, and how you speak to them. With your content you need to be speaking directly to your ideal client, in a way that makes them feel seen and valued. Knowing what they struggle with, and talking about that and how you solve this goes a long way toward gaining their trust.
How does your product/service do this for them?
You’ve got to make what you do, about your ideal customer. Make it about how you help them by solving their problem.
Here are a few examples:
Taylor & Floof help anxious dogs and their owners by creating and selling comfortable, easily transportable settle mats to aid the owners with training their dogs to settle anywhere they need them to. It makes visiting friends, or going out for dinner with their dog much easier because the dog has learnt how to relax, meaning his/her owner can relax and enjoy their trips out.
I help small , community-focussed and value driven business owners like you stand out online by helping create and implement a digital marketing strategy that works for your business. But more than that, by then managing your social media, I then free up your time so that you can focus on the areas of your business that you love the most, or are strongest at. It’s one less thing you have to think about, but you know that your business is still thriving online.
Lorna Scully is an email marketing specialist in the UK. She helps business owners utilise email marketing to generate more sales, but it also means they can be confident that they’re not relying on social media to do so. She provides a platform that they own, meaning should a social media platform stop working, or cease to exist, they don’t have to worry because they have an email list ready and waiting to buy from them.
How does your product/service do this differently to your competitors? Why should the choose you?
There will be other people that do what you do. That’s almost a guarantee. But what they don’t do, is do it like you do. Your approach, the way you create your product or deliver your service will be different. Your core values will be different. And this is what will set you apart from your competitors.
Once you have your answers to these questions, then you should start creating your content strategy
Need help creating a digital marketing strategy for your business? Maybe you need to free some time and hire someone to manage your social media? Then let’s chat. Click here to get in touch today.
